The gloss looks like a pen in its size. The application system is quite new. You have to press a button on the side, and eventually, some lipgloss will appear out of the plastic tube. It took me lots of patience and clicking before any gloss came out. I am not sure if you have to press in the button for the whole time, or click rhythmically.
So I would like to compare the size with my Shiseido Integrate Soft Jelly Rouge in PK 702. The Integrate is the top one; the Lavshuca balloon is on the bottom. Obviously, the Lavshuca is the one in a thinner pen.
I prefer the Integrate over the Lavshuca, as Integrate is non-sticky and spreads the pigment out easily and equally. Nevertheless, the colour can be a bit too cool, sometimes. The swatch picture next shows the Integrate on the left and the browner Lavshuca on the right. Both have these lovely sparkles that are subtle enough for the more mature woman.