I'm happy to get back to the track I blog the most about. Although I consider myself to be a multi-flexible blogger, I often like to review beautyproducts that do not get that much love in the English language, but are still noteworthy...And...getting more popular as well in the so-called Western world: NY times has even published an article about it (here), featuring the most popular 'Westies' blogging about Japanese cosmetics...Kathi from Lotuspalace and Muse from MusingsofaMuse.
Fab thing is that the Western cosmetic brands learn and 'borrow' from Japanese brands. The foam hair dye brands is one of the most popular examples, but the Western version often gets lower reviews so, yeh, L'oreal and the likes just have to perfect their bubble dyes a bit more.
Oh, and BB cream is a funny one. Almost everyone knows they started making BB in Germany for post-operation people, and it gotten really popular in Korea (afterwards the whole Eastern part of Asia) and now it is getting popular in the West again.
Sticking to the subject: my review. Mineral foundations are another thing that has been popular in the West for a couple of years, starting out with Bare Escentuals and transferring into a million of etailer brands and larger drugstore versions.
So some Japanese brands jumped upon this bandwagon as well. Kanebo Kate has issued a Mineral powder, and Integrate suprised me with a fluid mineral foundation.
|Shiseido Integrate Mineral Foundation in OC 30: 'be happy with the power of mineral'|
Most Japanese brand add their SPF's in their foundation these days. This foundation has a SPF 23. The PA ++ is added too.
The bottle is a squeezable plastic one and has a little opening. No pump:
OC 30 ---> the darkest one. It starts with OC 00, OC 10, OC 20. I picked the darkest colour for when having a (self)tan.
To my suprise, it is quite a dark tone! My colouring was a NC 30 to 35 after a couple of self-tan sessions. The formula was quite the match. Normally, a Japanese OC 30...for example the Lunasol Water Gel Foundation in OC 30 (one I still have to review!), is so much lighter.
On NC30-ish skin:
LOL, it looks like a weird omelet my skin and the swatch like this!
As you probably can see, the formula is quite runny, if not watery. a little dot like this blends out quite a large part of the skin:
|Shiseido Integrate Mineral foundation in OC 30- red line is line between bare skin & foundation|